Natural storage has become a major element in the Storage and Organization sector. With markets that are already saturated due to the influx of wide range of retailers and raw material shortages, the key to continued growth is in new material and design integration.

We see a number of materials that have not bee utilized and new shapes and products that would appropriate in consideration for future development. The key specialty players, Crate & Barrel and Pottery Barn, along with others continue to see growth in their business but seem to be looking for new look/finishes as their customers seek new approaches. Developing products that have a bit more organic shapes, but also address the core functional consideration is one option. There is also a large influx of ideas from Europe that would be applicable here. New materials from China can be a driver in this category, as long as they meet current quality and value standards that have been established.

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