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May 5, 2011- SCI Founder & CEO Receives 40 Under 40 Award

RALEIGH, NC – Brenda Berg, founder and CEO of juvenile products company Scandinavian Child, was recently selected for the Triangle Business Journal 40 Under 40 Leadership Award, recognizing her as one of the Triangle's most influential and highly accomplished young leaders. Berg, along with 39 others, was recognized today at the 11th annual 40 Under 40 Leadership Awards ceremony at the North Ridge Country Club in Raleigh, NC.


"I am honored to be recognized as an influential leader in my community," says Berg. "As a mother and a business leader, I feel it is my responsibility to be involved in making our community a better place."


Recipients of the 40 Under 40 Award are selected based on the significant leadership roles they play within their organizations, the career milestones they achieved the previous year and their substantial involvement in community service. "This year's 40 Under 40 winners are the region's up and coming thought leaders," says Bryan Hamilton, publisher, Triangle Business Journal. "Fresh ideas, progressive initiatives and persistent hard work make up the creed of this group. Look for them to shape the Triangle's vision of tomorrow."


Brenda founded Scandinavian Child in 2002, and has demonstrated vision and entrepreneurial spirit as a business owner. Her efforts have helped the company grow exponentially over the past few years, despite the downward spiraling economy, hitting new benchmarks in 2010.


A firm believer in ensuring the safety of children, Brenda served as the 2010-11 Chairman of the Board of Directors for the Juvenile Products Manufacturing Association (JPMA), a national trade organization representing 95% of companies in the United States, Canada, and Mexico who manufacture, import and/or distribute infant products. She provided strong leadership to JPMA during her term, leading the organization through one of the most complicated regulatory periods in the juvenile products industry. She also is a voting member of the ASTM organization, which sets rigorous safety standards for juvenile and other products..


Brenda is also an advocate for public education, attributing many of her professional opportunities and success to her own schooling. She was appointed to the Greater Raleigh Chamber of Commerce (GRCC) Education Committee in August 2010. She has worked closely alongside the GRCC and Wake Education Partnership on pressing issues facing Wake Country Schools, including their visionary controlled choice student assignment proposal.


Leveraging her experience in education policy issues in Washington DC, Brenda is a great resource for the latest national and international education research. She has been influential in sharing data-driven information about the Wake County Public School System to help highlight the challenges and opportunities in Wake County schools. Brenda serves on the Executive Committee for the Great Schools in Wake Coalition and also volunteers at Stough Elementary School as the PTA Treasurer and a 3rd grade math tutor.


Triangle Business Journal is a multimedia platform for business news and the publisher of a weekly business newspaper for the Raleigh-Durham-Chapel Hill area of North Carolina. An in-depth special section on the 40 Under 40 Leadership Awards will be published in its May 20 edition that will feature Q&As with all 40 winners.


About Scandinavian Child

Founded in 2002, Brenda Berg's inspiration for Scandinavian Child was the beautiful and practical Svan High Chair, which she discovered on a trip to Sweden while pregnant. Applying her years of management consulting experience, Brenda established Scandinavian Child with the business idea of bringing innovative, functional, yet stylish children's products to North America. The company's flagship product, the Svan High Chair, launched in the North American market in 2003 and gave parents a new way to look at children's products.


Scandinavian Child now represents five brands from around the globe including:
SvanTM, líllébabyTM, Béaba®, Micralite®, and Anka®.


Built on the company philosophy, "Designs Without CompromiseTM," all of the products in the Scandinavian Child collection must meet the company's demanding criteria: safety, usefulness, eco-friendly design, style and superior quality. (www.scichild.com)